
A very strange website appeared in France, roulez-leko.com featuring the great car designer Christophe Grozs standing next to a car draped with the word LEKO and the tagline of “la voiture selon IKEA”. A countdown also adds to the anticipation of the unveiling. Really? Really? An IKEA car? This is an stunt right? The name LEKO obviously came fromL’eco, right? It’s too meaningful compared to IKEA’s other product collections with names like Klippan or Malm or Pax. And what’s up with the World Wildlife Fund? Are they behind this? But anyway, only 4 days… I’m excited to find out what it really is.