So another booze beverage has hit the shelves; this time a fancy sake called Ty Ku.  Hailing from Japan I can only guess, it’s new promo campaign, “Show us your skin’ asked a bunch of tattoo-heads to send in photographs of their body art.  The prize; star in a new ad campaign starring ‘you’ with a party thrown in your honour at your most loved tattoo parlour.  A tad naff I hear you mutter, but check out this dude -

So yeah, naked dudes that risk a needle going anywhere near their nether regions fascinates me - all the way to the dog tracks.  The judges are a bit suspect - Creative Director of Inked (check), Mario Barth (renowned tattoo artist, winning a gazillion awards - check), but um, Neyo?  Richie Rich? Dhani Makalani Jones?  Oh that last one is an American football player.   I’m all about segueways but really??

I’m always fascinated by the process designers go through (it’s why I’m pumped to be here everyday!).  Check it out.  I’m really glad they meandered away from integrating the “8″ into the graphic…

Also, interviews with Sol Sender, who led the design team, below.

Part 1

Part 2

As many of you know, I’ve been growing a beard. In the interests of irreverence and humor, I’ve shaved it to give our Ops Director Leah a welcome home present when she returns from her trip to the Dominican Republic. A merkin!

Also, here’s a lovely photo of the beard right before the razor hit my face.

Forehead illustration credit: Caroline my fiancé.

The brand new trendcentral.com launched today, thanks to the superhuman efforts of our Technology Director George Religioso and Web Project Manager Carolyn Lenske.

Our mission: A complete redesign and rebuild of trendcentral, a free daily email and website that showcases the latest trends in lifestyle, fashion, entertainment, and technology. trendcentral is the brainchild of The Intelligence Group, the market research and consulting firm owned by the mega-talent agency CAA.

Check it out and sign up for the daily email!

We just designed the new DKNY Fragrances website.

It’s officially launched.

Click here to take a look.

The website for DREAMING Tommy Hilfiger, the new fragrance for women, is now live! Click here to take a look!

The new DKNY Fragrances website, designed by Seed, is about to launch! In the meantime, check out the temporary landing page, and sign up for updates.