George knocks’em out at our June company outing at Dave & Buster’s in Times Square

Our project with Mountain Dew, Green Label Art, hit the front page of The New York Times last week. The article outlines the latest wave of product packaging innovations, of which we’re more than glad to be part of.

“The media is fragmented, and we can’t find people — we can’t get them to sit down and listen to our argument on a television spot,” said Jerry Kathman, chief executive of LPK, a brand agency based in Cincinnati. “The package can convey that argument.”

“If you’re walking down a row in a supermarket and every package is screaming at you, it sounds like a terrifying, disgusting experience,” said Tracy Lovatt, director for behavioral planning at BBDO North America, an advertising agency in the Omnicom Group. “But if brands use this wisely, new packaging can be quite powerful. It’s the thing that will interrupt you at the store, and get you to spend time with that brand, and then, hopefully, buy in.”

It’s been a pure pleasure to introduce Mountain Dew to our agency thought process, and we’re glad to see we hit the mark! Like the article says, the program may expand… No spoilers, but stay tuned!

On the 2nd of August, Seed & Green Label Art came together to throw Staple Design’s 10th Anniversary Party. The event was an all around success, and some say the social event of the season, if we may be so bold. Here’s the highlight reel. And thanks again to all event sponsors- Heineken, Remy Martin, Zune, Gravis and New Era.

(more…)