The countdown is over and Greenlabelart.com is live! It’s been a long time coming for the new and improved Green Label Art site, and we’re proud to present a slightly smoother rendition of our original GLA.com design. The site is loaded with videos and galleries for each of the six Volume 1 artists, so take a second to click around and check out the ambiance. Mountain Dew has been great to work with on this project; we really got to do our thing. Also, check out the Green Label Artlog, where we reach into the 2.0 dimension of the web.

As part of the launch of the Green Label Art 2008 series, check out this mural, created by Chuck Anderson, on display in the Lower East Side of Manhattan.

Our big project for Mountain Dew, Green Label Art, launches next week on January 28th. You’ll see the first volume of bottles on shelves at gas and convenience stores nationwide and we’ll also launch Greenlabelart.com which is counting down the minutes and seconds to launch. Literally. The site is counting. Check it out. Until launch the artists are under tight wraps, but we’ve produced a little teaser campaign—peep the video and the wild postings we created below. Now, can you guess any of the Green Label Art 2008 artists?

Some people have already guessed correct. Some wrong. Miss Info is 1 for 2, if anyone is counting. If you’ve got a guess, put it in the YouTube comments after you watch the vid or below this post. Good luck.

The brand new trendcentral.com launched today, thanks to the superhuman efforts of our Technology Director George Religioso and Web Project Manager Carolyn Lenske.

Our mission: A complete redesign and rebuild of trendcentral, a free daily email and website that showcases the latest trends in lifestyle, fashion, entertainment, and technology. trendcentral is the brainchild of The Intelligence Group, the market research and consulting firm owned by the mega-talent agency CAA.

Check it out and sign up for the daily email!

Our project with Mountain Dew, Green Label Art, hit the front page of Brandweek last december. The article explains why and who are buying in on the aluminium bottle trend.

While Coke is scaling back the graphics on its bottles, Mountain Dew will splash six new designs on its ornate Green Label Art series of aluminum bottles beginning Jan. 28. Created by contemporary artists, the limited edition bottles will be available at retail for the first time. In May, Mountain Dew became the first U.S. carbonated soft drink available in an aluminum bottle (both of the Snapple drinks were sans bubbles). The original 12 designs were only available at events and through sweepstakes and influencer mailings.

“We got such a great response on the Web site, blogs, at events and in the media that we felt we were onto something big and powerful,” said Marisol Tamaro, senior marketing manager for PepsiCo-owned Mountain Dew.

Next week, Greenlabelart.com will begin a countdown until the launch of the new designs. A 16-oz. bottle will cost $1.99 versus $1.19 for a regular 20-oz. plastic bottle. The new bottles (several hundred thousands of which will be offered) will be touted online, via wild postings and print advertising. A second set of six limited edition bottles will be available at retail in August 2008. Seed Gives Life , New York, handles advertising for the Green Label Art’s initiative.