I’m a few days late on this one, but Metallica has taken an interesting approach in promoting their new album, Death Magnetic. Instead of releasing the new album with just a few posters slapped around town, the guys turned to Turner Duckworth (a Cannes award winning design firm, for those of you that follow) to completely rebrand their image. They’ve revamped the logo along with a brand kit, and some coffin shaped collateral for those die hards out there. But perhaps the most astounding thing I noticed were the marketing incentives for the fan club members. If a member purchases a ticket to a live show, they receive an e-voucher for a copy of the album to be mailed directly to their house for no charge. Yes, we are talking about the same Metallica as in Metallica vs. Napster.But this should work great. With ticket prices as high as they are nowadays, maybe it’ll prompt more people to buy a concert ticket because they’re getting two for the price of one. If I hadn’t already seen them live twice, and I was seeing a larger amount on my paychecks, I might actually consider this deal myself.